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Отношения между финансовыми институтами и потребителями
- 56 страниц
- 2013 год
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Гарантия сервиса Автор24
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Фрагменты работ
Отношения между финансовыми институтами и потребителями
Introduction
1 Relationship marketing in the financial sphere
1.1 Development of financial institutions, and changing environment
1.2 comparative analysis of experience if foreign and Russian FI in client relationship
2. Market analysis of Insurance companies and environment and their Interaction with consumers
2.1 Legislative bases of insurance activity
2.2 Client-focused marketing strategy in insurance business
2.3 Insurance agent. The insurance broker and its features
3. Development of Complex Relationship marketing strategy for Insurance Company
3.1 Characteristic of the insurance company
3.2 Analysis of financial activity of the company
3.3. Recommendations about optimization of activity of the company
Conclusion
Literature list
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2.Gordon Ya.H. Marketing of public relation.-StP.:Pitre, 2002.- 384 p
3.Insurance intermediary. Insurance broker and its features// http://is-broker.ru/index.php?option=com_content&view=article&id=75&catid=21
4.Investment in Russian insurance companies//http://www.lenust.ru/articles/8713/
5.Ivanova T.B. About infrastructure reforming in Russian economy//Problems of modern economy, 2009.- N 1(13)
6.Klimova M.A. Insurance.-M.: MGUP, 2006.- 244 p.
7.Klistorin V.I., Kravchenko N.A.//www.ecsmomaen.ru Russian finance institution: system dynamic and system risks
8.Lapshin S.V. Relation to foreing insurance companies in Russia // Organization of insurance products sales, 2008.-№5
9.Law regulation of insurance market in Russia//http://www.raexpert.ru/researches/insurance/handbook_1998/part_2/
10.Litovskih A.M., Shevchenko I.K. Finance andcredit.- Taganrog: TRTY, 2003
11.Mardanov Consumer-oriented strategy in insurance business\\ http://www.iteam.ru/publications/marketing/section_26/article_1694
12.Regulation of insurance in Russia//http://insurance.infr.net/StrRinRegRF.htm
13.Sergeeva N. Features of insurance companies promotion, //Marketing, 2009.- № 8
14.Sestopalova N. World insurance market is on change//Expert, 2008.-№10
15.Solov’eV., Lukina A.V., Rozanova T.P., Relation marketing.-M.:Russian academy of science, 2010.- 269 p.
16.The Russian insurance market and the world market of insurance services: necessity of integration//http://www.finanal.ru , 2009
17.Vlasova O. Life without the insurance//Expert, 2005
18.Zhilkina M.S., NezhvetaevA.G., Strizhov S.G. Features of marketing in insurance business//Marketing, 2008.- № 5, с.58-64
19.Zukova M.E. Marketing in insurance business// Vesrnik ,2009- №1-2(7). - С.43-47
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