Отношения между финансовыми институтами и потребителями
1 Relationship marketing in the financial sphere
1.1 Development of financial institutions, and changing environment
1.2 comparative analysis of experience if foreign and Russian FI in client relationship
2. Market analysis of Insurance companies and environment and their Interaction with consumers
2.1 Legislative bases of insurance activity
2.2 Client-focused marketing strategy in insurance business
2.3 Insurance agent. The insurance broker and its features
3. Development of Complex Relationship marketing strategy for Insurance Company
3.1 Characteristic of the insurance company
3.2 Analysis of financial activity of the company
3.3. Recommendations about optimization of activity of the company
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The state programmer improving the financial literacy of Russians putted in force, so there is a need to study the level of interaction between consumers and financial institutions. Recently, the widespread development in our country has received the insurance market mainly due to the growth of mortgage loans and automobile insurance. The insurance market in the modern economic system of the developed countries plays a significant role, as the insurance allows reducing the economic risks, arising in the ordinary course of business.
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