2 Country analysis
2.1 Economic environment of the country
2.2 Cultural environment
2.3 Political/legal environment
2.4 Consumer, competitors and marketing
2.5 Types of product that will be suitable
2.6 Components and market entry strategies
List of references
List of references
1.Consumer spending in Spain//http://news-spain.euroresidentes.com/2008/06/consumer-spending-in-spain.html
3.KushnirI.V. World ecomomy.-M.: Finance and statistic, 2010
4.Life style of Spain// http://www.nationmaster.com
5.Trade in Spain//Expert, 2011.-№ 11
3%. The EU, however, has higher tariffs for manufacturing and agricultural products. The EU and Spanish trade policy also has several non-tariff barriers, particularly in the primary and secondary sectors, such as:Subsidies and quotasImport restrictions or bans on shipment of certain goodsMarket access restrictions in certain services sectors Other widespread issues with Spain’s trade are inconsistent customs and regulatory administration and stringent protection of intellectual property rights. Import duty and taxes are due when importing goods into Spain from outside of the EU whether by a private individual or a commercial entity. The import duty and taxes payable are calculated on the value of the imported goods plus the cost of importing them (shipping and insurance). The duty rates
Показать всеapplied to imports into Spain typically range between 0% (for example books) and 17% (for example Wellington Boots). The standard VAT rate for importing items into Spain is 18%, with certain products, for example books, attracting VAT at the reduced rate of 4%. VAT is calculated on the value of the goods, plus the international shipping costs and insurance, plus any import duty due. When importing goods into Spain, duty is not charged, if either the total value of the goods (not including shipping charges or insurance) does not exceed €150 or if the amount of duty payable, does not exceed €10. Neither duty nor VAT is payable if the total value of the goods (not including shipping charges or insurance) does not exceed €22.Other taxes and custom fees are:Excise duty is payable on for example tobacco and alcohol.Additional custom fees can be charged to cover the expense of performing any required examinations, verification and or testing of the imported goods. Spain's import labels also are regulated by the E.U. and are required to be written in Spanish upon entry into the country. The main regulations require a product to be listed by the name under which it will be sold. This must include the brand name on the label, but it may also include the generic name.The ingredients also must be listed in descending order by how much they weigh in metric measurements. Also, certain ingredients must be listed by category because of food allergy reasons.The label must include instructions for use, in the designated languages necessary, as well as an expiration or use-by date. Any additives or growth hormone use must be clearly labeled, as overuse of these ingredients might prohibit the sale and use of the product in Spain. Also, the manufacturer and place or plant of origin must be listed on the ingredients section for tracing the product should an issue occur.2.4 Consumer, competitors and marketingThe general description of the buying process of the individual Spanish consumer illustrated in Figure 5.Fig 5 - Export of Spain: structure on the countries, 2010.A model of the buying decision process for Spanish consumersThe modification is justified since the information processing area is something internal to the individual. That is, the perception phenomena is clearly-determined by both the personality and the learning structure of the individual. In the individual's psychological area, these two new variables arise: perception and learning. The first one determines, jointly with the past experience and the evaluative criteria, the learning process, and this process may result in a shift in past attitudes. Learning is, generally, an essential factor for human beings and, particularly, for the individual consumer. Considering this model, the perception of the environment, the information, and the level of satisfaction of the performance of our activities will allow a learning effect. This learning effect will impact on later behaviours in the market.For most mass consumption goods, the Spanish market might be reduced to three categories. The first one and most important is made up of consumers with a strong brand loyalty; a second category can be adequately explained by model of loyalty to the last brand purchase; and, a third and smaller category made up of consumers showing a strict random behavior.Lastly, it is important to point out the evaluative criteria issue. As a consequence of the abovementioned features, the Spanish consumer is not very evaluative even for high price goods. The catalogue of criteria or attributes which allow to choose among the different brands marketing the same category of product can be reduced to no more than three only-one for durable goods. This idea parallels the fact that Spanish consumers tightly restrict their search for information in their buying decision processes interpersonal communication being the major source of information for a great number of goods.A driving force in consumption is the adscription to a particular social class. Скрыть
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