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Corporate+Culture+in+Strategic+Management
- 3 страниц
- 2015 год
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The operating efficiency of a company is defined by the following factors: technical and organizational level of production, personnel qualification, motivation and remuneration rate, development strategy. These mechanisms are generally regulated by different normative documents. At the same time the personnel of any company is involved in a special form of relationships that can not be formally regulated. In company management the abovementioned relations become evident in the informal division of labor, the presence of some informal leaders, habits and traditions as well as in company's morale. This kind of relations is generally referred to as a “corporate (or organizational) culture”.
нет
Thuswise, corporate culture is a set of rules and techniques developed during the whole life of a company and used in the process of adaptation to the requirements of external environment and formation of internal relations between the groups of employees. Corporate culture is a “spirit” of a company that gives it some invisible guide levers. At strategy realization stage bringing the culture in accord with the chosen strategy requires significant efforts. Thence the compliance of a strategy with a corporate culture shall be analyzed at strategy development stage with respect to possible culture changes.
Sources
1 Arutyunova D.V. Strategic management / D.V. Arutyunova. Taganrog: TTI YuFU publishing house, 2010. 122 p.
2 Goldstein G.Ya. Strategic management / G.Ya. Goldstein. Taganrog: TRTU publishing house , 2013.
3 Edgar H. Schein, The Corporate Culture Survival Guide, (San Francisco: Jossey-Bass, 1999).
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